For Retailers and B2B’s to leverage the power of the online channel, evolving the eCommerce technology is one piece of a bigger puzzle. It’s not just a channel evolution, it’s a business-wide evolution. And believe it or not, businesses are commonly structured in a way that sets the online channel up for failure. Businesses can spend literally millions on a fully capable eCommerce channel but IF the business structure and processes, which wrap around the eCommerce channel, are not set i...
