The most common questions that come forward when talking about the Online Customer Experience Design process can be summarised in three... "What is Customer Experience Design and why is it important?” "What does the Customer Experience Design process look like?" and, "Explain this process in a way I can understand" #1. "What is the Online Customer Experience Design Process and why is it important?" Answering the “What”: In the physical retail world where "face to face" selling converts ...