A common buzzword creeping into a Retailer’s vernacular is “Marketplace” and how launching one should be part of a retailer’s overall growth plan. It’s no wonder it’s a hot topic, 63% of global online spending in 2020 took place on online marketplaces (includes Amazon sales data). According to Forbes, B2C marketplace sales worldwide could reach an estimated $3.5 trillion by 2024. Defining "Marketplace": By way of definition, a “Retail Marketplace” takes on two different forms...
