This week's "Thought Provoker" is about the power and importance of a principle I call "Narrative Matching". Attention Business Leaders, when it comes to driving growth via your online channel you are not in the business of selling products/services. You are in the business of MATCHING NARRATIVES: a consumer's narrative to your own. You will never achieve engagement if what you say, does not match what consumers expect to read/see/watch/hear. Engagement = Buying This is why price-driven retai...
