BIG Data is a BIG Problem but not for the reasons you might think. Pulling in a high volume of first party data is a good thing, but throughout the business community Big Data continues to have a negative connotation. Let’s look at why. Big Data is defined as a business having a high volume of data in various forms (structured/unstructured) making it hard to process, analyse and create insights needed to activate future decision making. BIG Data drives efficiencies and improves agility but ...
