Retailers who are "Listening" ARE winning. Many retailers say they are "Customer Centric" but that term can be translated in so many ways. To be truly "Customer Centric" is to... 1. Take various forms of customer centric data 2. Extract insights that represent what the customer wants from you 3. Activate change or enhance experiences to build your alignment to customer needs/wants A recent example of this can be found with Vibe Coffee. A boutique Coffee pod, Chai pod, and Coffee bean retailer...
