Most businesses are terrified to go through a process of going to market and asking multiple eCommerce Platforms and Agencies to respond with proposals. The result of this fear is decision-making-paralysis in this context. This sense of paralysis has grown since COVID because all businesses have seen, firsthand, the shortcomings of their online channel and its inability to drive growth for the wider business. The purpose of this article is to break down how this process needs to run to enable...
