When businesses work through an eCommerce replatform project, or investment is put into fixing the existing eCommerce channel, there are teams of people dedicated to the digital tasks at hand. However, fixing/replacing/enhancing the eCommerce channel is only part of what needs to be done to fully leverage the opportunity. The other "part" is preparing the business: "business preparedness". This "business preparedness" is called many things, most commonly "Business Transformation" but let's do...
