Every Retailer and B2B business needs to plan how replicate GA Universal's "Page Value" metrics in GA4. What is "Page Value" and why is it important? Page Value metrics allow businesses to see the pages on a site that contribute to a consumer completing an action that is of commercial benefit: buying a product or service. This method of measurement enables a business to determine which pages are of both high and low "value". While this will be represented in a monetary value (in the data), th...
