User research data proves when people complete an action on a website, such as a purchase, only 40% to 50% of these people complete this buying journey in their first session with a retailer. This means approximately 50% to 60% of people complete multiple visits to site before purchasing online (or in store). This multi-visit buying behaviour has come from my direct analysis of hundreds of millions of datasets across hundreds of retailer's sites around the world. Understanding this common con...
