The start of the new year always brings a healthy exuberance for what's ahead. When it comes to retail and B2B websites, this enthusiasm is hindered by three questions that become difficult to answer... Where do we start? What is the primary focus? What do we invest in? There is a strong desire to apply change, but due to the unknown, a business becomes paralysed in decision-making. Hence, the halt in exuberance and in the evolution of this channel. These tips will provide you with the answer...