Fluent Commerce, an international organisation with an impressive Order Management System that powers brands such as L'Oreal and LVMH, asked me to speak on the nature of Business Transformation and how it needs to be approached to drive business evolution and enable business-wide growth. The podcast is 30 minutes long. Thanks to Jamie Cairns, Senior Strategist from Fluent (who interviewed me), the conversation is fluid, and we cover many interesting topics. The content below is how Fluent has...