Is this you? You sit in a company meeting where your CEO says, “We are a Customer Centric Organisation” And then…. Do you enforce policies or ways of working that frustrate your existing customers and potential new customers who have never purchased from you before? Do not fret; you are not alone. This common predicament stimulates three questions… Why is it so hard for businesses to be customer-centric? Why do these businesses have such poor-performing online channels?* What are the ...
