Starting July 2024, Google is deleting your first-party data. Your GA Universal account will cease to exist. Decades of insights are about to be eliminated, yet the business community is not talking about Google's significant move. To help unpack what is happening and explain the impacts on your business, this article addresses three topics… What is Google doing? What are the risks of losing access to this data? What can you do to prevent the loss of this data? #1. What is Google doing? Goo...
