Research in 2024 has come forward proving the top-performing online retailers worldwide average 5.1 Checkout Steps and have less than 11 form fields for first-time purchasers. New research has shown these two characteristics are consistent across all of the top-performing checkouts in the world. If you are in the process of re-platforming and need to reconsider how your checkout should look and behave, this research will help. This research contradicts the 1 to 2 step checkout flows, which ma...
