Can AI add value and scale to B2B business models? The short answer is a resounding “Yes”! One recent innovation has been how AI systems can automatically enrich product master data for large, complex product B2B databases. Why is this exciting for B2Bs? The construction of rich product master data forms the foundation for B2B growth. What is Product Master Data? And why is it important? Product master data comprises all the information about a product necessary to present to a reseller n...
