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Podcasts and the attention sweet spot | Spotify Advertising
https://ads.spotify.com/en-GB/news-and-insights/podcasts-and-the-attention-sweet-spot/
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Get ready to listen close. We’re entering the golden age of podcasts — and are just at the precipice of what’s possible, as people tune in at record numbers for their daily dose of the deep, personal connection that only podcasts can provide.
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