One of the biggest realizations I’ve had when building Chessbook is that onboarding a user is really hard. A user that’s coming in from some generic marketing, or from a blog post they found, or from organic search… well, the closest mental model is that they’re precocious toddlers. They won’t read more than a couple sentences of explanation. Usually they’ll skip that entirely and just hit the shiniest button. You have to keep snapping your fingers in front of their face every 10 ...
