Last year, I quit my job to work full-time on a chess app I created. It’s my first time working full-time on a project of my own, and it’s been both terrifying and gratifying. To close out my first year, I’m sharing an honest account of the mistakes I’ve made as a founder as well as the the things I felt I did well. Marketing 2/5 Ugh. I’ve tried paid ads virtually everywhere (Meta, X/Twitter, Reddit, Google), I’ve tried affiliate programs, word-of-mouth stuff like free merch to pe...
