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"It is more expensive to gain a new customer than to retain an existing customer.” - Alafave
https://alafave.org/it-is-more-expensive-to-gain-a-new-customer-than-to-retain-an-existing-customer/
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Companies seem to have understood the importance of a digital strategy to strengthen their businesses, however, it is typically assumed that this only involves managing social media and developing a website.
