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Behavioral Scientist
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Designing Transport for Humans, Not Econs - By Pete Dyson & Rory Sutherland - Behavioral Scientist
https://behavioralscientist.org/designing-transport-for-humans-not-econs/
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It’s common to hear that transport providers are “simply getting people from A to B”: a low-bar ambition that misses the real purpose of much travel.
