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How to Infuse Empathy Into Your B2B Brand Story | elevationb2b.com
https://elevationb2b.com/blog/how-to-infuse-empathy-into-your-b2b-brand-story/
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B2B purchases aren’t as emotionally driven as B2C purchases, injecting a sense of empathy and human-ness into your brand story is important for forging deeper relationships.
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