Experiential marketing isn’t a new concept, but its meaning (and power) has shifted dramatically in the last few years. What once was a floor full of flashy booths and free swag has now transformed into immersive brand moments rooted in connection, emotion, and measurable outcomes. Marketers who embrace the shift from event planning to experience […] The post The Evolution of Experiential Marketing: What Trends We’ve Seen in 2025 appeared first on Rockway Exhibits + Events.
