Wondering why product descriptions are so vitally important for every eCommerce business? Consider the following facts: 70% of all customers start their shopping journey by doing online research. 20% of unsuccessful purchases are due to a lack of product information. 30% of company data becomes outdated each year, which can again become an issue since […] The post The eCommerce content team’s guide to product data cleansing & enrichment appeared first on Describely.