The last iOS redesign, iOS 7 in 2013, laid the foundation for a neutral, nearly agnostic visual language that third-party developers and companies could build their own brand and corporate design on top of. It was such a clean slate that, twelve years later, most major apps look similar — if not identical — between their iOS and Android counterparts. Ignoring platform exclusives, most apps eschew Apple and Android’s branding in favor of their own.
