When Apple was on the ropes sixteen years ago, there was no shortage of advice about what the company should do to save itself, much of it fueled by a deep love for Apple’s products. It takes a diehard Apple fanatic to create something like the iconic “Pray” cover from the June 1997 issue of Wired magazine—coupled with the faith that there are enough like-minded readers to appreciate the sentiment. A decade later, those of us who spent the 1990s worrying about Apple felt relieved, a...
