I first read about the “blue ocean” strategy in a story (probably in Edge magazine) about the Nintendo Wii. While itscompetitors were fighting for supremacy in the game-console market by producing ever-more-powerful hardware capable of high-definition visuals, Nintendo chose not to join this fight. The pursuit of graphics power was a “red ocean” that was already teeming with sharks, fighting over the available fish and filling the water with blood.
