The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked feelings of confidence, success and reliability; green logos invoked perceptions of environmental friendliness, toughness, durability, masculinity and sustainability; purple logos invoked femininity, glamor and charm; pink logos gave the perception of youth, imagination and fashionable; yellow logo...
