What began as a brain tonic in a small pharmaceutical shop, has now become a multinational soda company widely regarded as the most recognizable brand in the world. Coca-Cola, now approaching its 128th year of business, has seen a lot of change over the years, most notably during “The Cola Wars” (Angelico, The Cola Conquest Episode 01—The Big Sell, 1998). Coca-Cola’s ability to successfully use nostalgia and salience tactics, help them differentiate themselves from other cola brands (...
