I used to feel guilty about not running A/B tests, but not anymore. At my first job, I worked on internal tools for managing cloud infrastructure. They were used regularly, but infrequently - it would’ve taken months-to-never to get enough data for an A/B test. Ah, maybe someday I’d be able to run experiments like they do at BigTechCo, calculate statistical significance, and make data-driven decisions. But instead, I had to go schlep around different Slack channels and talk to our users 1...
