Melissa Fors Shackelford is a trusted advisor to executives and emerging businesses, helping organizations build compelling brands, accelerate market growth, and navigate the complexities of the healthcare industry. With over 20 years of experience as a healthcare marketing executive—including leadership roles at Optum, Hazelden Betty Ford, and Cigna’s Evernorth—Melissa brings deep expertise in go-to-market strategy, brand positioning, and growth marketing to her consulting practice, Sh...
