As a child of the 80s and 90s, I have the vaguest memory of Hooked on Phonics commercials on television. More specifically their catchphrase "hooked on phonics worked for me!" Reconciling this message in the D.A.R.E era felt like mixed-messaging. Do you or don't you want me hooked on things? Today I was reminded of this musical sign-off—for Hooked on Phonics, not D.A.R.E—after an introductory conversation with an ed-tech organization for an engineering leadership position. They described ...
