Before users can meaningfully act, they must understand — a principle our metrics-obsessed design culture has forgotten. Today’s metrics-obsessed design culture is too fixated on action. Clicks, conversions, and other easily quantified metrics have become our purpose. We’re so focused on outcomes that we’ve lost sight of what makes them valuable and what even makes them possible in the first place: order and understanding. The primary function of design is not to prompt action. It’s...
