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Brand Finance Global Soft Power Index 2025: China overtakes UK for the first time, US remains top-ranked nation brand | Brand Finance
https://brandfinance.com/insights/brand-finance-global-soft-power-index-2025-china-overtakes-uk-for-the-first-time-us-remains-top-ranked-nation-brand
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The Global Soft Power Index, based on a survey of more than 170,000 respondents from over 100 countries, reveals that the United States and China are the most influential Soft Power nations in the world.
