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Welcome to the P&L: a deep dive into the document editors must create in order to offer on your book, determine your advance, and convince their colleagues t...
https://neonliterary.substack.com/p/welcome-to-the-p-and-l-a-deep-dive
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Editors create profit and loss sheets to quantify authors' platform and market in the present and make projections about the future. Our job is to make THEIR job easy.
