Key Takeaways: 1. Authenticity and Shared Values Build TrustMuslim consumers are deeply values-driven, resonating with brands that reflect their ethical, spiritual, and social justice priorities. Authentic, value-based storytelling—like Assemblyman Mamdani’s community-focused narratives—can foster meaningful connections. 2. Community-Driven Content Outperforms Corporate MessagingRaw, grassroots content—whether from local influencers, imams, or everyday Muslims—engages more effective...
