Usability testing doesn't have to be complicated. Where are your users? Out there, of course. Chilling in the sun, enjoying life, probably longing for refreshment. Who are your users? Male? Female? Diverse? In their teens? Twenties? Thirties? If only you could pick them at will. Even without hiring a company that does the recruiting for you. Because they're out there. Waiting to be interviewed. How do you test in the wild? Pick a sunny day. Prepare refreshments and put them in a cooling box. ...
