Chris joined Mendoza after receiving his doctoral degree in Behavioral Marketing at the Stanford Graduate School of Business. Chris' research interests are in the domains of consumer behavior and social psychology. Within these domains, most of his work explores issues relating to (1) financial decision making (e.g., how payment modes and elicitation methods shape earning, spending, and investing behaviors), (2) category and change perception (e.g., how people perceive change), and (3) persua...
