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From:
How Music Charts
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Ed Sheeran and Arijit Singh’s ‘Sapphire’ Is a Blueprint for Global Music in India
https://hmc.chartmetric.com/sapphire-ed-sheeran-arijit-singh-streaming-impact/
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pop
global markets
trends and insights
After years of growing his fanbase in India, Ed Sheeran’s strategic collaboration with Arijit Singh spotlights the power of Indian fandom.
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