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Profiling by Proxy: How Meta’s Data Driven Ads Fuel Discrimination | Open Rights Group
https://www.openrightsgroup.org/publications/profiling-by-proxy-how-metas-data-driven-ads-fuel-discrimination/
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Data profiling, or behavioural profiling, is one of the most powerful tools in digital advertising, and generates billions of dollars of revenue for the sites that host ads.
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