We all probably saw them. Some of you may have only cared about them, the food, and nothing else!Super Bowl commercials…30 and 60 second stories that cost almost as much as the players in the actual football game. Just kidding, but they are expensive! Like tens of millions of dollars expensive. So are they worth it?? We would argue that for a brand or company’s Super Bowl commercial to really be successful, it needs to have lasting and measurable impact. One of the most significant ways...
