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How lottery-style bottle returns could transform recycling
https://news.ubc.ca/2025/06/how-lottery-style-bottle-returns-could-transform-recycling/
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Tagged with:
sustainability
recycling
society & culture
media releases
climate & environment
behaviour change
faculty of arts
dr. jiaying zhao
When people were offered a 0.01% chance at winning $1,000 instead of 10 cents for returning their bottles, they recycled 47% more bottles. The cost was the same.
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