This post is an essay. I am not a business expert. I am not working for Cloudflare. Actually, I’m working for a competitor. This is an attempt to understand Cloudflare’s strategy, based on my own (rather short) experience. 2 days ago, Cloudflare announced they created a new Registrar, but not one like all the quadrillions other registrars. A registrar for security concerned companies. Just in case, a registrar is the guy who lends you a domain name.