The feeling of discomfort which is caused by holding two alternate beliefs is described with the term cognitive dissonance. People like to feel that they are consistent with their beliefs or what they understand to be true. But what happens when they engage in a different belief or are involved in actions that are completely opposite of their previous belief. That is when Cognitive Dissonance occurs. The feeling of discomfort is referred to as dissonance and something must change in order to ...
