Let’s talk about boundaries. He quietly walked over to the whiteboard while the rest of us talked. After a few minutes, I looked over to see what he had been scrawling: Baste the lame doe. Encase the faint glow. Race the vain crow. Lace the train slow. Deface the drain toe. Trace the vein, bro. Mace the plane toe. Huh? It was 2012, and I was working as a design director at Big Spaceship. We had just won the pitch to be Wrigley’s agency of record, and were working on digital strategy for t...
