Text reflow on the web has an interesting relationship with Responsive Web Design. As a column gets smaller text wraps and becomes taller1. But for large format display text, that’s not always what you want2. What I’ve wanted for awhile now is a way to inversely size text based on the text length (where the font-size gets smaller as the heading gets longer). Images have the opposite problem, wide desktop images lose hierarchy as the viewport gets smaller. And then portrait images get too ...