Login
From:
gcs.civilservice.gov.uk
(Uncensored)
subscribe
Guide to campaign planning: OASIS - GCS
https://gcs.civilservice.gov.uk/guidance/marketing/delivering-government-campaigns/guide-to-campaign-planning-oasis/
links
backlinks
Roast topics
Find topics
Find it!
GCS uses the OASIS framework (Objective, Audience insight, Strategy, Implementation, and Scoring) as the foundation for its world-leading campaigns.
