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Blumhouse CEO Bluntly Admits That M3GAN 2.0's Genre Shift Was A Mistake
https://fearhq.com/movies/blumhouse-ceo-bluntly-admits-that-m3gan-20s-genre-shift-was-a-mistake-a9614
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Blumhouse's Jason Blum addresses the studio's slump, admitting M3GAN 2.0's weak box office ($21.56M week 1 vs. $45M opening for original) signals overthinking audience engagement.
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