The Real Deal on Trade Show Swag: Making Giveaways Meaningful & Memorable We’ve all seen it, haven’t we? That lonely pile of branded stress balls or generic pens abandoned on a hotel room desk after a long trade show. It begs the question: is your company’s swag destined for a similar fate, or is it actually making a positive, lasting impression? In a world increasingly focused on creating immersive, experiential marketing moments, the role and effectiveness of traditional trade show gi...
