The Challenge of Reaching B2B Audiences Effectively When it comes to B2B market research, we’ve learned that quality is everything. Unlike B2C audiences, business decision-makers are harder to reach, more guarded, and often not responsive to generic online sampling methods. That’s why we believe in the power of CATI methodology — a personal, direct, and human-centered approach […] The post Why To Choose Cati Over Online Sampling For B2b Audiences appeared first on Insights Opinion.
